IMPLEMENTATION OF TASKS FOR LOGISTICS TO THE RESOURCE BASE ON TOURISM IN THE KEY OF DEVELOPMENT TRENDS IN THE DIRECTION OF CONSUMER BEHAVIOR, ASPECTS: ECOLOGIZATION, VALEOLOGY, SPA TREATMENT AND ANIMATION

Abstract

This paper discusses in detail the key tasks of logistics on the resource base of tourism and the possibilities of their implementation from the standpoint of greening, valeology, SPA treatment and animation, taking into account the trends in the development of consumer behavior of a tourist product / service.

The necessity of introducing the concept of a logistic approach to enterprise management in order to achieve and maintain their competitive advantages in the tourism business has been proved. It is noted that the process of introducing a logistic approach to management in the tourism business does not contradict the internal socio-economic policy of a tourism enterprise and does not entail cardinal innovations. This approach only complements it, bringing both an individual enterprise and the entire tourism business system to a higher level of development, provides an improvement in the economic, resource, ecological state of the territories and the country.

It has been established that the logistics of the resource base is a component of the management system in the tourism business, which contains functional areas and solves certain problems associated with: establishing the value of the resource base for business and consumers; rational use of tourist resources; logistic assessment of potential and scientific and methodological implementation of a logistic approach to tourism resource management. The place of logistics of the resource base in the management system of the tourism business has been determined.

The following was found out: the logistic assessment of recreational tourist resources is based on the determination of their logistic potential, that is, the maximum possible number of consumers for a given tourist resource (tourist flow); in modern scientific literature, there are four approaches to the methodology for determining the logistics potential of the resource base of tourism. The essence and significance of tourist resources for business and consumers are determined, their three categories and two classes are identified.

The issue of rational use of tourist resources is investigated from the standpoint of ecologization, valeology, SPA treatment and animation, taking into account the development trends of the consumer of the tourist product / service. The subjective categories of ecological consciousness in the sense of the rational use of the resource base of tourism are highlighted. Highlighted: determinants of the formation of a "healthy lifestyle" in the subjective system of vitality - "personality triangle"; conditions and factors for the formation of a "healthy lifestyle" as the behavior of a consumer of recreational tourism resources. The concept of "healthy lifestyle" and the concept of valetourism were further developed.