INTERRELATION OF COMPETITIVENESS OF HUMAN RESOURCES AND ENTERPRISES AS ONE OF THE DIRECTIONS OF STRATEGIC PLANNING OF THE ENTERPRISE'S ACTIVITIES IN THE LABOR MARKET

Abstract

The article examines the issues of the relationship between the competitiveness of human resources and enterprises as one of the directions of strategic planning of the enterprise's activities in the labor market. On the basis of the identified labor market trends in terms of the competitiveness of economic entities at the state, regional and intra-corporate levels, the reasons for the imbalance between the competitiveness of enterprises and human resources in the labor market are formulated: a high level of emigration of the educated and intellectual part of the able-bodied population, especially since the independence of Ukraine; the lack of prestige of working professions in society and especially among young people, which is associated with a lack of factors; the orientation of most educational institutions to theoretical training, which turns out to be an imbalance of those competencies; the formal functioning of the mechanism of cooperation between employers and educational institutions; the low level of implementation of the results of scientific research in the activities of enterprises; the use of traditional, and sometimes even outdated, training technologies in the educational process when training future specialists and workers; the lack of complete and reliable information about the situation on the labor market, because the employment service covers only the official sector, leaving without attention those who are looking for work independently without applying for state assistance; the low level of competitiveness of enterprises as employers in the labor market, which accumulate such economic resources as material, physical, financial, information and communication, which serve as the basis for the formation of working conditions of personnel, the disclosure of their professional and qualification, creative and personal potential. A comprehensive model of harmonization of the relationship between the competitiveness of human resources and enterprises as one of the directions of strategic planning of the enterprise's activities in the labor market has been developed.